商业模式画布——与传统复杂的商业计划不同——有助于组织围绕新业务或现有业务开展结构化、具体且战略性的讨论。

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones.

初创企业将其用于寻找合适的商业模式。画布的主要目标是帮助企业摆脱以产品为中心的思维模式，转向以商业模式为核心的思维方式。

Start-ups use it in their search for the right business model. The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.

「应用场景」

我们与两家新创学院，设计了一套以精实创业法为基础的训练课程。然后，我们开始招募成立不久的新创公司，免费让他们加入我的训练课程，他们脑中只有一个商业模式，或是才刚开始尝试把构想付诸实现。因为资源有限，我们只从164组申请人中选了116组，然后随机把他们分配到实验组或控制组。

We partnered with two startup schools to create a training program based on the Lean Startup method. We then recruited nascent startups – those with only a business model in mind, or who had just begun to work on their idea – to enroll in our training program for free. Due to resource constraints, we selected just 116 of the 164 that applied. They were randomly assigned to either the treatment or the control group.

接下来的四个月，实验组跟控制组分开上同样的训练课程，包括五堂讲授的课程，以及五堂有导师的教练指导课。所有学员都要学习画出“商业模式画布”，进行顾客行为访谈、开发最精简可行产品或服务，以及用实验或准实验数据，来测试顾客对那个产品或服务的反应。

Over the next four months, both treatment and control groups separately attended the same training program, which consisted of five lectures and five coaching sessions with a mentor. All our participants learned to draw up a “business model canvas”, conduct behavioral customer interviews, create a minimum viable product or service, and test customers’ responses to it with experiments or quasi-experimental data.

以上文字选自 Founders, Apply the Scientific Method to Your Startup