Chinese hardware needs a new narrative. It starts from DJI, which defines the consumer drone category and had already captured 70% of the global market by 2017.
More and more Chinese hardware companies are following paths beyond DJI. Chinese brands are beginning to occupy important positions across various niche segments in the global market. This shift is not accidental. When the technological variable of large AI models combines China’s supply chain and its experienced engineers, a transfer of hardware definition power is underway. According to Zhang Han, a partner at HSG, China has a natural advantage in hardware in the global AI competition.
This is far from an easy path. Domestically, dozens of companies are rushing into the same track, triggering fierce price wars. Internationally, rising trade barriers and stringent compliance challenges loom under geopolitical tensions. How will this new generation of Chinese hardware companies—armed with engineering mindsets and a global perspective—reshape the global map of Chinese innovation?
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